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Cash in on Your Tweets: Twitter Launches Revenue-Sharing Ad Program

Elon Musk Unveils New Ad Revenue Sharing Model to Empower Content Creators.

Twitter, recently rebranded as X by Elon Musk, is making strides in creator monetization by officially launching its Ads Revenue Sharing program. Designed to help creators earn directly from the platform, the program is now open for applications. Previously, some creators received initial payouts, but the program is now globally available to users who meet specific criteria. Here’s everything you need to know about how you can start earning from your Twitter content.

What is Ads Revenue Sharing?

The Ads Revenue Sharing program allows you to earn a share of revenue from organic impressions of ads displayed in replies to your content on X (Twitter). This initiative is part of a larger effort by X to enable users to earn a living directly on the platform. Alongside Ads Revenue Sharing, creators can also independently set up Creator Subscriptions.

Eligibility Criteria

To be considered for the Ads Revenue Sharing program, you must:

  • Be subscribed to X Premium (formerly known as Twitter Blue) or be a Verified Organization.
  • Have at least 5M organic impressions on your cumulative posts within the last three months.
  • Have at least 500 followers.

If you meet these criteria, you are eligible to participate.

What’s Next After Becoming Eligible?

Setting Up Payments

  1. You’ll need a Stripe account, as Stripe is X’s payment processor.
  2. Ensure you adhere to the Ads Revenue Share Terms, including Creator Monetization Standards and X Rules.

Access and Setup

You can apply for Ads Revenue Sharing via the Monetization tab in your settings. After clicking “Join and set up payouts,” you’ll be directed to Stripe to complete the setup.


You will receive payments on a regular basis, provided you’ve generated more than $50. These funds will be transferred to your Stripe account, from which you can send them to your bank account.

Key Points and Additional Information

  • Deactivation: To withdraw from the program, contact X Paid Support.
  • Appeal Process: If your account is flagged for review or breach of terms, you’ll have 30 days to appeal. During this period, your account will continue to accrue revenue.
  • Program Modification: X reserves the right to modify or cancel the program at its discretion.
  • Global Availability: This feature is available to creators worldwide who meet the eligibility requirements.
  • Past Performance: The program had been in testing for a few months, with some users reporting earnings in the thousands.

This new Ads Revenue Sharing program underlines X’s (Twitter’s) commitment to creating viable income streams for its users. As Elon Musk continues to reshape the platform, this initiative offers an enticing opportunity for creators looking to monetize their social media presence. Make sure you meet the criteria and join the revolution in social media monetization.

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