Search Engine Optimization (SEO) refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various techniques such as keyword research, on-page optimization, and link building to enhance a website’s relevance and authority in the eyes of search engines. The ultimate goal of SEO is to attract organic (non-paid) traffic from search engines, resulting in increased visibility, website traffic, and potential conversions. It requires ongoing efforts and monitoring to adapt to search engine algorithms and ensure sustained optimization.