How to Submit Your Website to Baidu: A Step-by-Step Guide

2025-07-28

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Baidu is the leading search engine in China and is essential for any website that wants to gain visibility in Chinese-speaking regions. If you have a Chinese version of your website, it is crucial to submit it to Baidu for better indexing and search results. Baidu supports both Simplified and Traditional Chinese, making it accessible in areas like Mainland China, Hong Kong, Singapore, and Taiwan. Submitting your website to Baidu will help increase its reach, especially in these key markets where Baidu is the dominant search engine.

To submit your site to Baidu, follow these steps to ensure proper indexing and visibility for Baidu search results:

Step 1: Create a Baidu Webmaster Tools Account

Go to Baidu Webmaster Tools: Visit Baidu Webmaster Tools (in Chinese).
Sign up or log in: If you don’t have an account, click on “注册” (Sign Up) and follow the registration process. If you already have a Baidu account, simply log in with your credentials.
- For signing up, you’ll need to provide a valid Chinese phone number (you can rent it here) to receive a verification code (to verify your account).

Step 2: Add Your Website to Baidu Webmaster Tools

Log into Baidu Webmaster Tools: After signing in, you will be directed to the dashboard.
Add a new site: In the dashboard, click on the button that says “添加站点” (Add Site).
- You will be asked to provide your website’s URL.
- Once entered, click on 确认 (Confirm).

Step 3: Verify Website Ownership

Baidu requires website owners to verify ownership before their site can be indexed. There are multiple verification methods available:

Method 1: HTML Meta Tag

Choose the “HTML Meta Tag” option:
Copy the meta tag provided by Baidu.
Paste the meta tag into the <head> section of your site’s homepage HTML code.
Go back to Baidu Webmaster Tools and click Verify.

Method 2: HTML File Upload

Choose the “HTML file” option:
Download the verification file from Baidu.
Upload this file to the root directory of your website.
- For example, if your website is “example.com”, upload the file to http://www.example.com/baidu_verify.html.
After uploading the file, go back to Baidu Webmaster Tools and click Verify.

Method 3: DNS Verification

Choose the “DNS” option:
You will be given a DNS record to add to your domain’s DNS configuration (CNAME record).
Log into your domain registrar and add the CNAME record provided by Baidu.
Wait for DNS propagation, and then click Verify in Baidu Webmaster Tools.

Step 4: Submit Your Sitemap (Optional but Recommended)

Once your site is verified, go to the Sitemap section in Baidu Webmaster Tools.
Add your XML sitemap URL (e.g., http://www.example.com/sitemap.xml).
Click Submit to send your sitemap to Baidu for better crawling and indexing.

Step 5: Monitor Your Site’s Performance

Once your website is added and verified, Baidu Webmaster Tools will start tracking your website’s performance. You can monitor things like:

Site indexing status
Crawl errors
Search traffic performance
Keyword ranking in Baidu

You can use Baidu Webmaster Tools to identify issues and optimize your website for better rankings in Baidu’s search engine.

Step 6: Check and Optimize for Baidu

Ensure Mobile Friendliness: Baidu gives priority to mobile-optimized sites.
Use Simplified Chinese: If you want to rank well in Baidu, your content should ideally be in Simplified Chinese, as Baidu is primarily used in China.
Follow Baidu’s SEO Guidelines: Baidu has its own set of SEO guidelines, so ensure that your website complies with them for better ranking.

Conclusion

By following the steps above, your website will be added to Baidu’s index, and you’ll have access to valuable webmaster tools to track performance and optimize your site for Baidu search engine results.

Please note that Baidu’s interface is in Chinese, so using a translation tool or working with a Chinese-speaking person may be helpful if you’re unfamiliar with the language.